The Hot Tub Jeans Experiment

click for the video

6 years ago, you used to be able to walk into the Levi’s flagship store, pick up some raw denim jeans and go soak in them in a giant hot tub. The idea was part of Levi’s “Shrink To Fit” campaign. After their first soak, the jeans should be tight and form fitting, then you would walk into a “human sized” blow dryer and be ready to go to town in your own custom fit jeans. If you weren’t happy with the result, Levi’s wouldn’t charge you. What a keen experience that would have been.

Having recently bought a pair of raw Imperial brand raw jeans, I wanted to try out this hot tub idea out for myself, but with a twist. I wanted to see what happened when I soaked my jeans in Calistoga Spring’s hot mineral water. I’ve recorded the results and posted them in this video blog.






6 responses to “The Hot Tub Jeans Experiment

  1. wheelie Avatar

    Great post..
    hot tubs

  2. men jean Avatar

    Best content I'll be back to read your site again. But do not forget to visit my website sales I now do 50% web discount is my Cheap price jeans and Nighty Shop

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