At most sales jobs, you learn to manage a clients expectations as to when they are making a purchase. This is a delicate balance of hyping up a product as a fantastic deal, without creating hopes that could never be fulfilled.
The Johnny’s Irish House, on O’farrel St. in SF, seems to embrace this concept in their advertising.

The Johnny’s Irish House, on O’farrel St. in SF, seems to embrace this concept in their advertising.

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