Wrangler has done a fantastic job on the new web site for their Blue Bell Collection. By cleverly using video footage, this Flash only site (sorry iPhone users) allows you to interact with the model by dragging across the image. Although it’s primarily a way to add novelty to Wrangler’s site, watching how the clothes move on the model does actually give a better sense of their fit than a static image would.
Despite it’s Flash limitation, this really is creative web design at it’s best. Be sure to check it out.
(found via Henry Wong’s Denim News blog)