Posted on September 28, 2010
Seline HD’s dishonest marketing?
There is a comment from an Amidio Inc rep below that I think is worth checking out. The comment points out that Amidio is not directly connected to the iPad Orchestra (who made the video in question) and that the Seline HD app at some point sold for $12.99 (also pointing out that I suck at math). The comment also mentions that Googling “iPad Street Musician” doesn’t pull up videos of various iPad buskers, but at the moment all I see are at least 6 pages of links to that video. So, if you are still reading this, understand it was written by a very bitter person and it should be filtered as such:
Found myself annoyed by a new story that’s popping up all over my rss reader this morning. I know it’s best to just accept that someone is wrong on the internet, but in this case I felt like I needed to say something because it’s coming from a company that has used dishonest advertising a couple of times to promote their product.
A few weeks ago Amidio, makers of the Seline HD music app for the iPad, announced their product had gone on sale for 40% off… but when I looked at the price, I noticed the price had actually gone up from it’s usual price. To be clear, the app had been listed at $5.99, but when the app went on “sale” the price actually jumped up to $7.99… and claimed to normally sell for for $12.99. That’s some tacky/dishonest shit, but whatever… the app was still too hi at $7.99 for most folks to care.
Now they, or their marketing person, have posted a video (which I will not link to) of a street musician performing with their app and with the title “The 1st iPad Street Musician?”. Clearly these folks know this isn’t the first, not even close, but I guess they feel by adding a question mark at the end it makes them feel like they aren’t actually telling a lie. Maybe they should have tried that with their iTunes sale “Seline HD for iPad is now on sale for 40% off?”. Naw, it’s still dishonest.
Obviously I’m particularly annoyed since I’ve been heavily involved in teaching iPad music workshops and performances, as well as reaching out and working with other musicians in the scene, then some app maker comes in and makes a false claim just to help sell their product. It’s a very dishonest way to market anything, and a terrible impression to make on the very musicians you should be trying to market to.