beme? BeMe? Beme? A lesson on why to avoid lowercasing your app name.


A few months back, Casey Neistat launched a new video app called Beme. I love Casey’s work and headed right over to the app store to download. When I got there I noticed a haphazard usage of capitalization all throughout the app description. Lowercase b? Uppercase? Camelcase? Let’s just try them all!

What’s even weirder is that the app mostly commonly written with a lowercase “b”, but their logo is literally a capital “B”… ONE GIANT B.

Screenshot 2015-09-17 11.50.18

I had a little spare time, so took a stab at fixing their app store copy.

beme fixed

Or maybe it’d be easier to just change their logo?