Jörmundar’s Thrift Store in Reykjavik

During our brief stay in Reykjavik, we stumbled into Jörmundar’s thrift store on Laugavegur Street. It’s a small basement shop absolutely filled with shoes, jackets, and suits and it was one of our favorite places in Reykjavik.

Jörmundar is a real interesting figure too. He’s filled with strong opinions about men’s fashions and also happens to be a high pagan priest. We believe he may be named after Jormungand, the Midgard Serpent who devours the world. edit: see below for another possible root of his name Here’s a cute video we found of him and his shop:

Jörumundar also had a young assistant from California who helped me pick out a whole outfit. A shirt, bowtie, jacket, and shoes that you can see me wearing below. The jacket is a 60’s jacket designed in Iceland and made in China. And the shoes are made by Lloyds, a german shoe manufacturer that the assistant absolutely raved about. He even polished them for me!

I love the whole look here.

Here's an outfit I picked up at Jörmundar's thrift store in Reykjavik. The shirt, jacket, shoes, and bow tie were all picked out by Jörmundar and his younger assistant from the US.

Here's an outfit I picked up at Jörmundar's thrift store in Reykjavik. The shirt, jacket, shoes, and bow tie were all picked out by Jörmundar and his younger assistant from the US.

Here's an outfit I picked up at Jörmundar's thrift store in Reykjavik. The shirt, jacket, shoes, and bow tie were all picked out by Jörmundar and his younger assistant from the US.

edit: Christine did some research on Jörmundar’s name and come up with this info

These are the different declensions that the name Jörmundar can take:

Nominative (subject of a verb): Jörmundur
Accusative (object of a verb): Jörmund
Dative (noun to which something is given, “He gave Jörmundi a drink”): Jörmundi
Genitive (the noun modifies another noun, such as ” Jörmundar’s Used Clothing”): Jörmundar

From the old Icelandic name Hjörmundr, a combination of “Hjör” for sword, and “mund” for protector.

 

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Disclaimer: I'm neither a doctor or popular.