Jörmundar is a real interesting figure too. He’s filled with strong opinions about men’s fashions and also happens to be a high pagan priest. We believe he may be named after Jormungand, the Midgard Serpent who devours the world. edit: see below for another possible root of his name Here’s a cute video we found of him and his shop:
Jörumundar also had a young assistant from California who helped me pick out a whole outfit. A shirt, bowtie, jacket, and shoes that you can see me wearing below. The jacket is a 60’s jacket designed in Iceland and made in China. And the shoes are made by Lloyds, a german shoe manufacturer that the assistant absolutely raved about. He even polished them for me!
I love the whole look here.
edit: Christine did some research on Jörmundar’s name and come up with this info
“These are the different declensions that the name Jörmundar can take:
Nominative (subject of a verb): Jörmundur
Accusative (object of a verb): Jörmund
Dative (noun to which something is given, “He gave Jörmundi a drink”): Jörmundi
Genitive (the noun modifies another noun, such as ” Jörmundar’s Used Clothing”): Jörmundar
From the old Icelandic name Hjörmundr, a combination of “Hjör” for sword, and “mund” for protector.“